Mum-Built, Mum-Friendly: For Sale - Profitable Online Children's Clothing Business

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Online | Home-Based | Flexible Hours | Established Feel Good Brand with Massive Loyal Following

If you’re a mum dreaming of a flexible, meaningful business you can run around your family life, this is your opportunity to step into a brand that proves it’s possible.

Founded in 2008 by a mum of two, this beautiful online children’s clothing brand has grown from a humble market stall into a beloved national label - all while the owner raised her children from babies to teenagers. Built with passion, resilience, and a deep understanding of what families want, this business is a true work-from-home success story.

With a stylish and affordable product range for children aged newborn to 10 - including everyday essentials, swimwear, playsuits and personalised items - the brand has earned a loyal following and a reputation for quality and care.

Highlights:
• Created by a Mum  - Designed to work around family life, with the current owner having raised two kids while growing the brand.
• Profitable & Proven - Consistent annual sales between $770K and $1M
• Established Brand Value - 15+ years in the market with national recognition
• Massive Customer Reach -
- 84,000+ Shopify customers
- 75,000+ email subscribers
- 9,000+ SMS contacts
- 290,000+ social media followers
• High-Quality, Affordable Product Line - Everyday wear, swimwear, playsuits, and personalised items for children aged 0–10
• Mid-Market Positioning - Balances style, quality, and price, delivering strong appeal and repeat purchase behaviour
• Flexible & Home-Based Operations - Current owner works approximately. 3.5 hours/day, Mon–Fri
• Trusted Manufacturing Supply Chain - Long-standing offshore partner ensures reliable production and quality control
• Room to Grow - Expansion into wholesale, new markets, platform diversification, and influencer partnerships

This brand brings joy to families while offering you real income and flexibility. Whether you want to keep it a flexible, part-time operation or grow it into something bigger, this business gives you the freedom to choose your path - with the peace of mind that it works.

For more information, please visit the ABBA Group website.

Tel: Theo Afkoudias 0412800440
Em: [email protected]

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#family_friendly
#fashion
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%sydneymums